Our role is to develop a set of recommendations for GE in the form of a water action plan for 2020 and beyond. The project began with an assessment of GE’s previous and current water goals and other organizations’ approaches to water sustainability. This landscape analysis looked at consumption reductions, reuse and recycling, customer expectations, peer/competitor activity, technology advancement, social issues, supply chain opportunities, and other relevant aspects. From there we also assessed GE’s current operations, historic water use, water use hotspots, product installed base efficiency opportunities, and supply chain partnerships. The next steps now include further literature review, interviews with facility managers, and multi-criteria decision analyses to determine priority water reduction projects, and the develop context-based water targets.